Production Attic has teamed up with James Cheyne, former Sky News Producer and Channel 7 Australia Producer, to provide media training courses in Scotland.
Dealing with the media can involve great risk but offer even greater reward. Right now this industry is undergoing huge and permanent changes. If you understand the rules of the game, there’s never been a better time to engage.
Why should I choose Production Attic for media training?
By teaming up with James Cheyne, Production Attic are able to offer a unique service for you and your staff.
James has 10 years experience working with some of the largest TV networks in the world. Working for Sky News, he was often at the heart of breaking news stories from across the UK and around the world. Most recently, as Foreign Editor of the Seven Network in Sydney, he covered major international events including the 2012 US presidential elections.
Production Attic is a Glasgow-based video agency specialising in high quality, maximum impact content. We pride ourselves in always being at the forefront of new technology and staying ahead of the industry.
Here are some of our clients testifying to our professionalism:
By combining our skills with James’ knowledge we are able ensure that your staff not only understand the media, but are able to confidently utilise it in their everyday tasks.
What will our media training offer that others don’t?
Unlike other media training in Scotland, Production Attic can offer a practical approach that will ensure your staff can deal with journalists and other media professionals with confidence.
Across the training we aim to ensure that staff understand how modern media works and the ways in which it is changing.
We will then reinforce that knowledge with practical exercises. These include:
- Being able to write a successful press release
- Surviving interviews, from either one-on-one grillings to press conferences
- The ability to crisis manage and take control of a story.
- Understanding the difference between radio, print, online and TV.
What makes our training in Scotland so great is that we will provide a studio environment and record interviews in real time. This allows us to simulate the feelings, experience and pressure that your staff can expect when representing your organisation. Not only does this means that they have as much preparation as possible but, it also ensures that your staff are able to represent you to the best of their ability.
