So you’re thinking about having a video produced to promote your business, but you aren’t completely convinced yet. Production Attic understand why video is such a great tool for business, so let me break down five reasons why a video that promotes your business is an asset worth investing in.
1) Online video is an effective call-to-action
Online video provides a call to action that has proven conversion success. It is an effective way to encourage a potential buyer or client to interact and engage with your products or services. It can sum up large bodies of text in minutes. With video you can show a potential client your work, instead of just telling them about it. It provides a logical, and emotional, appeal to the viewer. Whether you are showcasing past successes through a series of corporate case study videos, or showing highlights from previous event videos, by showing the viewer your work in action you will engage with them in a way that written text can’t.
2) Video is an asset
Some businesses will pay a lot of money to create billboards and posters that run for a limited time only. With web video, you can create advertising that lasts. According to YouTube statistics, the age range of potential viewers ranges from 18 – 54 years, making web video a long-lasting asset that has a wide reach. With an online video, you can address frequently asked questions in your industry, or showcase your craft and skill. Once produced, a video has an incredible amount of potential, but more importantly, it is a source of advertising that requires a single investment, with unlimited potential return.
3) Video helps people find you
Video has a proven track record of helping people find you online. Recent data shows that next to Google, Youtube is the highest used search engine in terms of providing people with what they want. When looking for advice or business how-to videos, people search on youtube. On top of that, when built correctly into your website, video can increase your SEO, allowing new customers to find you and your services. Google often places web videos on first page results, which has a positive effect on your organic search marketing, bringing you the site traffic you need.
FREE GUIDE: 5 Types of Video to Improve Your Business
4) Video helps business grow
A business without dynamic content such as video on their website is going to fall behind their competitors. The modern web requires the use of video and pictures to show that a company or business is progressive and technologically aware. Using video production services to create a stronger online presence can increase profits by 12%, according to published statistics. A company that uses informative video to communicate understands the needs of modern customers, and how best to appeal to them. In the UK alone, there will be 43.7 million people using the internet by 2013. A professionally produced video is the ideal way to reach that potential client base.
5) Video services are affordable
As new technology emerges, the cost of services and products decrease. So to is the case in the video production industry. Video production services are affordable to small businesses now like never before. Production Attic use emerging technologies to keep our costs low, allowing us to not only produce content that is affordable, but that is also of a high quality. The use of new technology allow us to create cinematic work without huge overheads, giving us the chance to create quality, affordable content for small businesses, as well as larger corporate clients.
Production Attic are based in Glasgow, Scotland, and regularly produce content for small businesses. If you were in doubt that a video will benefit your business, I hope this blog post was of help to you.
If you have any queries regarding video production, or ar interested in working with us, you can find our contact details here.
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