Finding the right person to be the star of your video might seem easy, but simply picking a good looking actor for the job isn’t necessarily the best way forward. In fact, sourcing someone with the right knowledge, character traits or background could actually be far more effective in delivering a convincing performance. Read on for our ideas on who to choose to be the face of your video…
The expert
If you want a video that’s going to grab hold of your viewer and show them what great things your company is capable of, then you’re going to need someone who can instil confidence in them. You know how good your product is, but how can you convince your customers? Cue – the expert. It could be a renowned local chef testifying to the high standard of your food produce. It could be a medical professional backing your skills as a personal trainer for helping improve cholesterol or encourage fat loss in NHS patients. Whatever your unique selling point is, it will sound better coming from someone in the know. It will give customers a confidence that they wouldn’t get from your brand otherwise. If you are struggling to find a star for your video send out your product or an offer to try out your services for free and follow up with a phone call or meeting to see if they are willing to take part.
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The personality
Selling an exciting, groundbreaking product is easy, but what about the boring, everyday items that appear new to the market every day? This can require a little more pizzazz. In which case, you might want to consider someone with an outgoing personality to be the face of your video. If you’re lucky this could be someone you already know, or even works within your company or industry. This could save you money as well as time explaining your brand and its values. If you are selling baby products, a bubbly, approachable mother who works within your business would be perfect to talk to camera about how your products have helped her. If you have a quirky employee who isn’t camera shy then this can be a good image for your brand. Think how Peter Jones utilised Levi Roots to sell the ‘Reggae Reggae Sauce’ brand – an unusual but loveable character can speak to your audience on an informal level and differentiate you from similar products on the market.
The customer
Who better to sell your products that your own happy customer? Be warned though, it may be difficult to convince them to get in front of the camera, although the promise of complimentary products or services for them and their families might just do the trick. Find a few happy customers of varying age, sex and occupation to talk in your video and this will create a wider spectrum for viewers to relate to. To avoid the ‘rabbit in the headlights’ effect, get them to talk to you instead of staring directly down a camera lens. More often than not this leads to a more genuine conversation piece which is more believable to the viewer.
