So you’ve decided to take the plunge and invest in Production Attic video services.
May we be the first to congratulate you!
We believe that great video content is important, and we’re passionate about creating the best possible end result for you and your business.
With that in mind we wanted to put together a little guide to put your mind at ease.
We get a lot of questions about what to expect from us when we show up to to start filming, so read on for our easy tips on how to prepare for your first video shoot.
Be clear about your audience
The more we know about your target market the better, and we also need to know how much they already know about your brand or the subject of the video.
It will help us create a video that speaks to them directly and gives them the best information within the desired timeframe and budget.
FREE GUIDE: 5 Types of Video to Improve Your Business
Tell us your purpose
What are you trying to achieve with this video?
There’s no point in just making a video for the sake of it, so make sure you have a clear idea of what you want the end result to be.
-
- Are you offering training advice?
-
- Maybe you want new customers to know the history of your brand, or the personalities who work in your team?
- Do you simply want to show how good your product it? Let us know.
Don’t brief the interviewees
It may sound like a cruel trick, but it’s actually a tried and tested method for getting the best performance out of people who aren’t used to being on camera.
If they know the questions ahead of time and rehearse in order to recite fancy phrases and buzzwords, it all becomes too stiff and scripted.
Simply tell them the topics that will be covered and leave the rest to us.
Make sure everyone is available
One of the biggest hold-ups can be pinning down of the people who need to be filmed, so try to make sure everyone is available and aims to stick to the schedule as much as possible.
Obviously unplanned obstacles are inevitable, but it’s great if we can get access to the people who are essential to the video.
Relax
We make videos every day and it really is going to be a to easier than you think!