We celebrated our 2nd birthday recently. The 27th of April marked the beginning of our third year as an incorporated company and, as is generally the case around such occasions, I found myself looking back over the past two years of our company.
We’ve changed a lot since our inception. When we began Production Attic our aim was to be a very general video production company. We would cover weddings, music videos, corporate and promotional. It was only as time went on, and we gained experience, that we began to specialise. Our company became less general as we moved away from a vaguely defined set of services, and instead focused on becoming a company that offered video production and media communication services; bespoke video solutions to the needs of modern businesses.
Filming 30 Seconds Apart, our award-winning entry into the Glasgow 48 Hour Film Project
Something we have recognised over the past two years is that more and more businesses are in the position that video is no longer a luxury, but a necessity. In both the public and private sector, it is becoming clearer that video offers a clarity in communication that many other mediums do not offer.
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The reason that I had titled this blog post “Production Attic 2.0″ is because we are moving swiftly into the next stage of our business (and also because I’ve just been watching Aaron Sorkin’s The Newsroom). During our first two years we built a strong client base which we have been expanding ever since. This has allowed us to upgrade our post-production facilities, and to invest in new equipment that helped us to continue offering a cinematic look to our work.
Filming Black Magic for Young Lovers, our first short film on the Blackmagic Cinema Camera
Recently, again, we invested in emerging technology that could change the face of commercial video production. As early adopters of the Blackmagic Design Cinema Camera, we were some of the first in the UK to get our hands on one; an affordable camera that offers 2.5k RAW video. For all non-techies, that essentially means that we can shoot for cinema screens. This puts us in a position that we are ready to face the needs of our clients, and of the online community, as online video becomes a larger part of the way businesses communicate.
The main point is, though, that as we move into the third year of Production Attic, we are also moving into the next phase of our company which will be rolled out over the coming months. With new kit, a new direction and an upcoming re-branding, we are set to take on all the challenges of our third year.
Production Attic meet and film the First Minister of Scotland, Alex Salmond
Already we have identified markets we intend to move into, and have recommitted ourselves to producing our own creative content as regularly as we can. We’ve been working on some large projects too that, while I cannot say what they are yet, I can promise that you’ll be hearing about soon. I can speak for myself, and the rest of the Attic, when I say that we are looking forward to the coming year and everything that it will bring.
Thanks for taking the time to follow the progress of our company, and thank you to all our followers for your support! If you’re feeling nostalgic, have a look at our YouTube channel and some of our work from over the last two years.
