If you’re confused about what sort of video would suit your business, look no further than our quick guide featuring the best ideas for encouraging sales. Here we take a brief look at a few tried and tested methods, but don’t hesitate to contact us for further information and a more detailed marketing strategy to suit your needs.
Testimonials
Sometimes a product can’t be shown in video, for example maybe you offer a service such as wedding planning, which can’t be physically held or demonstrated on screen. As well as that, your potential customers don’t care what you or the inside of your office looks like, however they will definitely want to hear what your past clients have to say. Film a handful post-event responses from some husband and wives to give that much coveted ‘recommended by a friend’ seal of approval. After all, isn’t that the best kind of advertising?
The Teaser
If you’re creating a new product or service that really breaks the mould then a teaser video might be just the thing to get viewers interested in what’s to come. These short videos aim to create anticipation around a product, possibly including a few brief images or even just a voice over describing what exciting new features can be expected. Make sure if you create hype with good reason, otherwise your customers will be disappointed come the big reveal date. This is a perfect opportunity to ask customers to sign up for your email newsletters to keep up to date with any developments.
FREE GUIDE: 5 Types of Video to Improve Your Business
Instructional
Training and instructional videos are among the most watched and most successful types of video marketing, and as an industry player you are in a position to deliver the best advice. You created a product or service, so you should be able to explain in detail how to use it and what its benefits are. This is a great aid to existing customers as well as untapped users who may have concerns about your product and its effectiveness. For example if you are a handyman, you could put together a video about how to transform a small space into a walk in wardrobe. A few people might go ahead and try out the complex techniques you use, but most potential customers would just observe how effective you are at your job and contact you to do the work for them. It also gives existing customers a confidence in your abilities as well as an insight into some of your skills they may not have known about.
There are so many ways that video can have a positive impact on your business or your project. We’ve created everything from large scale video campaigns for national charities to quick demonstrations of how an air admittance valve works. Whatever you need, we can provide a quick breakdown of what we can do to help you share your vision over a quick phone call today.
