Try these simple tools to make video work for you in 2018

Written by Fiona Thomas
Originally posted on Friday 29th December 2017

Have you got your 2018 video marketing strategy all figured out?

If not, don’t stress! We have you covered with a few simple ideas on how to implement video content as part of your plan for the next 12 months.

1. Instagram stories

If you think Instagram is just for teenagers think again. It’s fast becoming the quickest and most effective way to reach potential customers, especially those who already follow your brand on social media.

Simply grab your phone and talk to camera about what’s happening with your business. Avoid long rambling clips and try to alternate between still images to keep your viewer interested.

Remember, everyone loves a good Boomerang too!

2. Facebook live

Live streaming might sound like a lot of work, but the nature of the medium means that it requires no editing skills whatsoever.

Simply use your webcam or set up your phone on a basic tripod, pick a topic and get streaming.

Need more info? Check out our 5 tips on how to use Facebook live here.

Facebook live for business

3. Vlogging

If you want to give your customers a sneak peek behind the scenes then vlogging will work for you.

It’s perfect for novices because it’s essentially like a video diary that lends itself to an authentic style of filmmaking.

Simply document some ‘day in the life’ footage to let your customers know what exciting projects you’re working on.

It’s also a good opportunity so shout about any special care and attention that goes into making your products or services. 

4. Let us do the work

If you want to take your video production to the next level then talk to us about how we can create some custom content for your business.

We make adverts, internal videos, testimonials and recruitment videos to name a few but really the list is endless.

Let us know what you need and we’ll create a package just for you.

5. Testimonias

Who speaks more authentically about your brand that your real life paying customers?

Find some of your most loyal fans and ask them nicely if they’d like to be part of a testimonial video.

You can do this as part of a Facebook Live series, Instagram story or we can help you create a professional video which can be shared and used as promotional material for your brand.

Find out more