There’s no time, no budget, no space…. We’ve heard all the excuses!
The fact of the matter is video content works and it should be a key part of your business strategy.
I builds trust, brand awareness and delivers information to new and existing customers in a quick, easy and captivating format.
If you really can’t bear to leave the office to shoot some video then don’t worry, we’ve got you covered.
Whether you’re working on an iPhone, professional camera or you’ve roped us in to do the filming, we guarantee you can make something exciting in your very own office.
Vlog
If you’ve got a decent camera then that’s pretty much all you need to make a vlog – even an iPhone will do.
Capture some behind the scenes footage to give your customers an insight into how your business works, maybe giving a sneak peek at a new product or documenting how much care and attention goes into the production process.
Some friendly staff banter always goes down well, just keep it light-hearted and professional.
READ MORE: How to make vlogging work for your business
Expert Q&A
Instagram live is great because it has a feature which allows you to invite viewers to join your video feed.
You can utilise this by inviting an expert on to have a Q&A live on your channel.
Make sure you have a brief script set out and let your guest know roughly what topics you’ll be covering, and make sure it’s ultimately helpful for your customer.
It’s best to keep these videos short and sweet, no longer that 30 minutes is ideal.
FAQs
Are you constantly getting phone calls and emails asking the same questions about how to set up your product or how to use your service?
Why not spend a few hours answering some of your most frequently asked questions?
FREE GUIDE: 5 Types of Video to Improve Your Business
You can then send this out to all your customers and display it online so that people can get the information they need as soon as they visit your website or social media.
Meet the staff
Customers are more likely to trust your brand once they get to know that there are real people behind the logo, so why not do a series of introductions to showcase your staff and their personalities?
We did this with our small team, and it’s been great for helping customers put a face to a name and makes it so much easier to interact in general.
Don’t just pick your most confident and boisterous characters though, let all staff members have the chance to shine.