Matthew Cowan

Director & Creative Lead working across Film, Animation and Games.

Esure deer TV advert artwork New TV ad

Production Attic

Creative Director • 2011 – Present

I founded and run a creative studio making films, campaigns and interactive work for brands, broadcasters and game studios.


Most projects start at the idea stage, working with clients and collaborators to shape something that feels distinctive, and then carrying that through into the final work.


The output often spans multiple formats — from long-form films through to social and digital cutdowns — so a big part of the role is thinking about how an idea can live across different platforms, not just as a single piece.


Alongside directing, I lead creative development, pitching and team collaboration across our main PA brand and 3x specialist sub brands, building projects that balance a strong idea with something practical to actually deliver.


Director / Executive Producer

Sea of Thieves: Voyage of a Lifetime
Feature length documentary for Rare and Microsoft.

Executive Producer

A Better Place
Comedy for BBC broadcast on BBC 3 and iPlayer.

Director / Producer / Editor

MAV1K
Top Gear inspired road trip for Maverick Games.

Director / Producer / Editor

I'm Still Allowed to Hunt
Commercial for The League Against Cruel Sports

Director / Producer

Stop This Circus
Commercial for Revive

Director / Producer

It's Time
Commercial for OVO Hydro

Director / Producer / Developer

The Big Land Question
Interactive survey for Diffley Partnership and Revive

Director / Producer / Developer

Start Something
Interactive adventure films and player for The Prince's Trust


And many many more, I've been Creative Director for over 15 years of portfolio examples for PA and our specialist brands:

 - Main portfolio - productionattic.com/portfolio

 - Disk Two (BTS / EPKs) - disktwo.com

 - Imagine IF (Charity) - imagineinclusivefilms.com

 - SALT (Branded Content) - filmwithflavour.com

Animation Director

Director • 2022 – Present

I direct animation and mixed-media projects, usually coming in at an early stage to help shape the idea as well as the final look. My main skill is bringing an understanding of story structure and steering camera / performance to match the client goals.


My work ranges from commercials to game trailers, often working with studios and agencies to figure out the tone, structure and visual approach before moving into production.

Director / Editor / The Voice of Dave

CALM DOWN DEER
TV advert directed for Cahoots / Guy & Co for esure.

Director / Editor

Galaxy Fight Club Trailer
Game Trailer directed for Interference Pattern.

Director / Producer / Layout

Bootleg Steamer Trailer
Game trailer for Team Junkfish.

Director / Producer

Rupture of the Wheel
Music video for Kapil Seshasayee.

Axis Studios

Producer • 2017 – 2020

I produced high-end animation and game cinematic projects, working closely with directors, artists and technical teams across large, multi-disciplinary productions.


The role sat between creative and production — helping take an idea from early development through to final delivery, while keeping everything aligned across the team.


I'm particularly interested in Virtual Production and have a background as a camera operator so I helped Axis develope and operated a virtual camera rig for real-time cinematics.

Producer

Magic The Gathering: Ikoria
Game trailer produced for Axis Studios for Wizards of the Coast.

Producer

The Walking Dead: Saints and Sinners
Game trailer produced for Axis Studio for Skydance Games.