STV
ETAG TV Advert

STV




Education & Public Sector
Manufacturing
Commercial Advertisement


We provided a camera operator to film a TV advert that was planned by our client STV Creative. We also edited the video afterwards.

We worked to a clear brief for both filming and editing provided by our client which allowed us to keep production time and costs down.
£2.5-3.5k
Cost estimated at our current rates

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Let's demystify the process of video production. We estimate this example to cost around £2.5-3.5k because we logged roughly:

1 day of production management which is low as we just covered an activity that was organised by our client. As a ballpark we estimate 1/2 day management per day of shoot and edit. This could be higher for complex projects or lower if you can help with the creative or coordination. This includes scheduling, edit supervision and producing documentation such as risk assessments.

1 day shoot which means we were as economical as we could be. Filming is priced at a day rate for crew and equipment so we always aim to film as much as we can on a single day. This is not always possible due to location/participant availability.

Single camera used as one camera is often sufficient but we would suggest additional when there's multiple processes/people that need to be filmed at the same time or if we need to capture multiple angles of the same thing that we can't simply repeat.

We recorded audio as adding a Producer to the shoot to coordinate interviews, vox pops and other audio is a very cost effective way of adding a clear narrative to your films and we are experts at getting relaxed and natural performances.

Naturalistic filming style as this is the most cost effective approach. Tripod / handheld shots like this are effective but where the budget allows the inclusion of an additional crew member with cinematic kit (eg a slider / crane / drone) can really elevate the production value.

3 days of post production time. Generally the length of post production depends on the volume of footage, number of deliverable versions (eg social cuts) and rounds of revisions budgeted. This was not consecutive days as we leave gaps for client feedback.

No voiceover recorded by us. VO is very effective but requires actor fees as well as scripting, recording and editing time. We only suggest professional VO if there's not a more cost effective way to convey information such as interviews, on screen text or a recording provided by your team.

Animation / graphic design formed some of the post production. We can design simple titles or use stock animation as part of the edit process but where possible, as we did here, we suggest budgeting for original animation to elevate and brand any film.




More for STV:

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We scripted, directed and filmed this advert for Art Windows and Doors and once it was edited we arranged for the advert to be shown on STV channels. We directed real customers in their actual home to keep the cost down.
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J Shearer
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SC Designs
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Debt Advice Desk
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TV advert we scripted to calm and encourage the target audience to get in touch with the Debt Advice Desk service. A welcoming presenter, clear language and simple graphics got the key points across in a short space of time. Broadcast on STV Glasgow and STV channels.




Commercial Advertisement:

£15-20k
SEC
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Simple Online Pharmacy
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This 30-second TV advert for Simple Online Pharmacy captures the relatable journey of breaking free from unhealthy cravings and finding expert support for lasting change. Through authentic and conversational testimonials, six diverse actors share their stories—navigating food temptations, conflicting advice, and eventually discovering the tools and encouragement they needed to succeed.
under £1k
McDonalds
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We edited this wrap up film containing footage from a Glasgow event we filmed as well as several other events across the UK.




Education & Public Sector:

£10-15k
Revive Coalition
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A custom video player to pose Revive's Big Land Question to audiences. Fronted by David Hayman.
£4-5k
The League Against Cruel Sports
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We produced an impactful film to raise awareness that hunting with dogs is still legal in Northern Ireland and encourage people to add their voice to calling for a ban. We used footage and images provided by The League of Cruel Sports and incorporated animation and strong music to convey the right tone of disgust and surprise that this still happens.
£8-10k
Skillshare
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We provided a team to shoot footage of Laura Sayers, an illustrator and paper artist, for Skillshare. Skillshare subsequently edited the footage into an educational film for their platform. Our filming approach involved capturing Laura's creative process from four distinct angles to ensure a comprehensive view of her work.
£6-7k
The League Against Cruel Sports
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Post Production / Animation
An animation created illustrate in a shocking and engaging way that poisonous grit is used all across Scotland.



Manufacturing:

£5-6k
FCC Environment
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We produced a film for FCC Environment to train staff on the importance of adhering to health and safety protocols. This was a very interesting project as we were brought in to dramatise a real life incident.
£10-15k
UK Space Ecosystem
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We developed three animated learning films on Earth Observation as part of the Beyond Earth Innovation Masterclass series for Satellite Applications Catapult. These films introduce how satellite imagery and data can be used to monitor, understand, and respond to conditions on Earth — from environmental monitoring to commercial applications. Each module breaks down complex concepts into accessible lessons designed to help non-specialists grasp the real-world value of space-derived data.
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£10-15k
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Training / Instructional
We created a set of three animated learning films on User-Centred Design as part of the Beyond Earth Innovation Masterclass series for Satellite Applications Catapult. These modules are aimed at helping businesses and developers understand how to design space-enabled technologies with the end user in mind. Each film explores key ideas and methods and breaks them down into clear, bite-sized lessons that show how to apply these approaches in real-world space tech projects.