Ocutec - Project Tungsten Video Sales Pitch

Video sales pitch for a company who have developed a revolutionary contact lens production process. We filmed the parts of the process that could be shown as cinematically as possible. This was tricky as these were test machines and essentially just big boxes and moulding machines. We used a camera crane to get film like moving shots to keep these interesting. We also created graphics to show the parts of the process we could not film, for example the inside of the machines.

• We scripted a corporate presentation
• 3 day shoot
• Single camera used
• jib (camera crane) was used to capture impressive cinematic shots
• We also created graphics for the film

Rather than using a voiceover we filmed key individuals in the company reading from autocue in front of a greenscreen to convey the necessary information as well as build a sense of familiarity with the people involved.