There’s no shortage of headlines supporting the claim that video needs to be a core part of every good marketing strategy.
We’re consuming more video than ever on our mobiles, tablets and smart TVs.
So of course, it makes sense to produce your own if you run a business.
But there’s no point in making video just because you ‘think’ you should be. It’s always best to make videos with a purpose in mind, even if you don’t have a vision for exactly how you want it to look.
We suggest you start with a simple aim, such as increasing your sales.
Here are 5 tips:
1. Show people why they NEED your product
Instead of waiting for people to enquire about your product or service, make a video to show why they already need it.
A demonstration video is a good way to visually show your customer all the reasons why your product is special, and allows you to actually show it in action.
Prove that what you have to offer is invaluable!
The good news is that 75% of users visit a company’s site after viewing a video and 64% are more likely to purchase products after watching a related video.
This Dyson video is an excellent example of how to sell a product by showing how it can fit into a variety of scenarios:
2. Let people get a good look at your product
This could be detailed shots of a piece of handmade furniture, or showing how a dress looks on a body instead of a lifeless mannequin.
Statistics show that viewers are up to 85% more likely to buy after watching a product video – so this is a project work undertaking.
3. Inform your customers
Almost half of 18-49 year olds get their news online, so make sure you’re there to answer questions and provide help when they start looking.
Video is a convenient way to provide free, helpful content in the form of tutorials and webinars.
FREE GUIDE: 5 Types of Video to Improve Your Business
What are your customers struggling with? Make a video that solves part of the problem, and this will put a gold star next to your brand name.
It proves to people that you know your stuff and provide excellent service, meaning that when customers are ready to buy you’ll be top of their list.
This type of helpful content marketing can generate up to three times more leads than traditional ads and promotional messaging.
4. Show happy customers
We are keen advocates of the testimonial video, because it lets your customers do the talking.
Did you know that 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts?
Check out our article all about testimonial videos to find out more.
5. Go straight to their inbox
If you want to target existing customers or people who are already on your radar, consider sending out a video to your email subscribers.
Studies show that when you use the word ‘video’ in the subject line, email open rates are boosted 19%, there is a 65% increase in click-through rate and unsubscribes are reduced by 26%.
Need more help?
Call use on 0141 331 2432 or email us: contact@productionattic.com