Whether you’re starting a new business or just getting organised for the year ahead, knowing what works and what doesn’t can make a difference.
When it comes to video things are changing rapidly, but that means there are loads of tried and tested formulas that work online.
Read on for our insights on what to consider for your video marketing plan.
YouTube is a search engine
When you’re uploading videos to YouTube, it’s worth remembering that people use it in the same way that they use an internet search engine.
In fact, it’s considered the second most prominent search engine out there after Google.
Think about it. How many times have you used YouTube to find out how the answers to life’s most annoying questions?
Like how to tie a bow tie, or how to use a new piece of computer software?
Handling over 3 billion searches a month, YouTube is one of the top sites for people who want helpful video content on almost any subject.
Bear this in mind when you’re adding videos to your channel and try to make content that solves problems or offers hints and tips.
YouTube ads are perfect for targeting millennials
While many people claim that straight-up ads are out of date, the statistics show that brands who added TrueView to their marketing campaigns saw an increase of up to 23% in the way of ad recall and brand awareness.
Studies show that 54% of 18 – 34 year-olds visit YouTube at least once per day and that 29% of people resist clicking that ‘skip ad’ button and choose to watch them all the way through.
How-to videos are still in demand
On YouTube, ‘how-to’ videos are reportedly growing in popularity at an average rate of 70% year over year.
This is great news if you have a flashy product that lends itself to those clickbait-worthy before and after shots, or solves a common problem.
Storytelling is as important as ever
This study into storytelling in advertising is a good example of how a background story can help increase the perceived value of a product.
FREE GUIDE: 5 Types of Video to Improve Your Business
The experiment showed that when consumers were presented with artwork which had information telling the artist’s personal story, the art was considered 11% more valuable than when it was presented with just basic information.
The moral of the story? Attach real people and real stories to your brand to leave a lasting impression.
Video is particularly effective in emails
According to a recent study, a video placed within an email leads to 200-300% increase in click-through rates.
Make sure that you include video content when brainstorming your email marketing strategy and include testimonials as part of your action plan.
Why? 72% of people say that positive reviews and testimonials help them trust a business significantly more.
According to one study, the regular use of customer testimonials can help you generate roughly 62% more revenue from every customer.
