My McDonalds Rewards - Production Attic Event Coverage / Commercial Advertisement Video Production Example

McDonalds

My McDonalds Rewards

McDonalds

Ready 10

Food & Drink

Consumer Products

Event Coverage

Commercial Advertisement

We filmed the Glasgow event for MyMcDonalds Rewards and, in addition to producing a Glasgow film, also produced a punchy wrap video of all of the events which took place throughout the UK.

We also produced multiple aspect ratios including 1:1 and 9:16 to ensure the films were shareable across all social media platforms.

£2.5-3.5k

Cost estimated at our current rates

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Let's demystify the process of video production. We estimate this example to cost around £2.5-3.5k because we logged roughly:

1 day of production management which is low as we just covered an activity that was organised by our client. As a ballpark we estimate 1/2 day management per day of shoot and edit. This could be higher for complex projects or lower if you can help with the creative or coordination. This includes scheduling, edit supervision and producing documentation such as risk assessments.

1 day shoot which means we were as economical as we could be. Filming is priced at a day rate for crew and equipment so we always aim to film as much as we can on a single day. This is not always possible due to location/participant availability.

Single camera used as one camera is often sufficient but we would suggest additional when there's multiple processes/people that need to be filmed at the same time or if we need to capture multiple angles of the same thing that we can't simply repeat.

We recorded audio as adding a Producer to the shoot to coordinate interviews, vox pops and other audio is a very cost effective way of adding a clear narrative to your films and we are experts at getting relaxed and natural performances.

Naturalistic filming style as this is the most cost effective approach. Tripod / handheld shots like this are effective but where the budget allows the inclusion of an additional crew member with cinematic kit (eg a slider / crane / drone) can really elevate the production value.

3 days of post production time. Generally the length of post production depends on the volume of footage, number of deliverable versions (eg social cuts) and rounds of revisions budgeted. This was not consecutive days as we leave gaps for client feedback.

No voiceover recorded by us. VO is very effective but requires actor fees as well as scripting, recording and editing time. We only suggest professional VO if there's not a more cost effective way to convey information such as interviews, on screen text or a recording provided by your team.

No animation / graphic design was supplied by us. We can, as we did here, design simple titles or use stock animation as part of the edit process but where possible we suggest budgeting for original animation to elevate and brand any film.

More for McDonalds:

My McDonalds Wrap Up

Commercial Advertisement

We edited this wrap up film containing footage from a Glasgow event we filmed as well as several other events across the UK.

Event Coverage:

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Commercial Advertisement:

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Commercial Advertisement

We coordinated the filming of a publicity stunt by The League of Cruel Sports that aimed to draw attention to the legal loopholes of fox hunting in Scotland. The film features a rider in fox hunting gear riding through the streets of Edinburgh along with the public reaction.

Food & Drink:

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Post Production / Animation

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Post Production / Animation

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Consumer Products & Services:

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