Blackmagic Cinema Camera Is Coming To Production Attic

Written by Gary Copeland
Sun 10th Mar 2013

Tomorrow is the day I have waited eight months for. On Monday we are expecting the delivery of our very own Blackmagic Cinema Camera.

I have a new understanding of the expression “early adopter”. Committing to a purchase two months before its estimated release date is stressful enough, but hanging in there for another six months whilst seeing all the amazing footage and hearing about all the early manufacturing issues and camera breakdown nightmare scenarios was both terrifying and exciting.

The reason the Blackmagic Cinema Camera is so important, is that it records RAW sensor data. I cannot overstate how massive that is. It raises this mid range dSLR priced camera to a level where it can stand amongst the big guns in the industry, Arri and Red. Of course there are huge differences between an Alexa and a Blackmagic, but not in the quality of the recording format. We can take footage from this camera, and output it as a 2k digital cinema package without any up conversion or loss of detail. Blackmagic Cinema Camera – it’s in the name, and it’s a huge deal.

The next digital filmmaking revolution is about to arrive at Production Attic, and I’m very excited. Stay tuned for some first impressions.

Follow us on twitter and facebook, or join our mailing list, and you’ll get our first impressions of the Blackmagic Cinema Camera as soon as we have them!

Original image from blackmagicdesign.com

BMC example footage from Andrew Julian