Creditfix - Meet Dave

We produced this entirely animated advert for Creditfix, one of the UK's largest formal arrangement providers. The aim of the brief was to produce an atmosphere that was not punishing or scaremongering, but calming instead, to encourage people to see the solutions available to their financial issues. To achieve this, we used upbeat animation and cheery music choice, as well as directing the voiceover to be friendly and soothing.

• Edit only
• Voiceover used
• We also created graphics for the film

We involved Creditfix throughout the process to ensure we met the requirements of the brief by having regular scheduled feedback points. However, we took the work completely off their hands, devising characters and the situation to get their key points and call to action across.