Looking for Brad Pitt to star in your latest video production? We can help! Well, sort of.
Whilst we have plenty of talented local actors on hand to recommend for your project, that doesn’t necessarily have to be your only option.
Many of our clients prefer to be in front of the camera themselves or use an employee with the right personality for the film.
Each project we work on is totally unique and it’s up to you whether you use a professional actor or enlist some help from people closer to home. Here’s a rundown of the pros and cons to help you decide.
The professional actor
The most obvious reason to choose an actor is that you’re guaranteed a good performance.
You can spend time researching exactly what you want, view their previous work and meet them in person to make sure they are the perfect fit.
This will, of course, come at an extra cost.
We always say you get what you pay for, so getting a time efficient actor who can take direction will cost you money.
However, you’re likely to need less time with an actor because they are confident, used to being in the spotlight and can perform on cue without needed to practise.
This means there will be fewer takes required so the time spent filming should be minimal.
Bear in mind that depending on the message you’re trying to get across there is a chance that using an actor in your video may seem inauthentic.
For example, are you trying to highlight how happy your employees are or tell the story of how your business got started?
Using an actor in this instance might make your viewer feel like you’re not being totally truthful or that you’re trying present a false image of your brand.
The humble employee
If you’re considering asking an employee to take centre stage in your upcoming video, there are a few things to consider first.
Are they confident? Even if they are, this doesn’t always translate to a film set.
(Although, as you can see below our employees are basically photogenic, natural beauties)
You’d be surprised how many people clam up under bright lights with a camera pointed in their face.
You can swing your worker onset for free, but you need to think about the costs in other ways.
Can your team afford to be without them for a day or more? Are they going to be called away during shooting to deal with work-related issues?
On the upside, if you pick the right employee then they could potentially be the best representative for your brand.
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For starters, they will really know what goes on within the business and this can be particularly helpful if your audience is part of a niche industry.
Whereas an actor might stumble over unknown phrases or technical jargon, your employee should be able to deliver this with confidence and ease.
Remember, if you’re planning on using this video for years to come there is always the chance that the face of your video could move on or even worse, be fired. Awkward!
Would you still want them to be the face of your business? If not, can you justify potentially making a new video further down the line?
The good thing about a family-owned business is that this is unlikely to happen and in fact, having an owner tell their story of starting from scratch can be very powerful to capture on film.
Wanna work with us?
Email us: contact@productionattic.com
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